IF and NO

If and No...

I sat and pondered the implications that these two very different but also powerful words have.
IF, offers one hope while also giving the one using it an out. It allows a person to escape from a situation without a definite conclusion. It also creates in the one being offered IF, a glimmer of possibilty.

No, on the other hand is much more definite. Sometimes met with a feeling of hollowness. I think that sometimes I'd rather hear a No before an IF.

No gets my creative juices boiling. At least a No tells me that this particular avenue is not quite polished yet. It also allows me to challenge myself to design a YES campaign.

Something that a potentail buyer can not ignore. Something that builds the desire to want to know more, more, more. Sort of like smelling a good steak cooking. I can't yet see it, but all I know is that I can't wait to get my teeth on into it.

Some times it better to sell them the sizzle and not the steak. It could be the difference between an If or a No. When all is said and done what you really want to hear is YES.

(( These are the Random Thoughts of Nothingness that swim inside my head.))